Holly Willoughby 'doubles ITV paycheck to £5 million after presenting I'm A Celebrity'

The This Morning presenter has gone Down Under with Declan Donnelly
In the money: Holly Willoughby is a big name for ITV
PA
Natasha Sporn29 November 2018
The Weekender

Sign up to our free weekly newsletter for exclusive competitions, offers and theatre ticket deals

I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice.

Holly Willoughby is reportedly set to bag £5million from ITV after stepping up to present I’m A Celebrity.

Willoughby traded in Phillip Schofield for Declan Donnelly as she jetted off Down Under to fill in for Ant McPartlin.

The presenter, who already appears on This Morning, Dancing on Ice and Celebrity Juice, has reportedly doubled her ITV pay check to £5million with her three-week stint in the jungle.

A source told the Mail on Sunday: “ITV want to make it clear that she is theirs and they are prepared to pay her for it.

New role: Holly Willoughby is presenting I'm A Celebrity with Declan Donnelly
ITV

“With the exception of Ant and Dec, Holly is their most popular and well-known presenter – and they see her as their main appeal to the female market.”

The insider added that the mum-of-three is “in a place where she can ask for what she wants” and hinted that contract negotiations will start again soon.

Holly Willoughby's outfits Down Under - In pictures

1/23

It has also been reported that Willoughby, 37, has a 13-person strong entourage with her abroad.

Reports claimed that the presenter has a whole army behind her in Australia, including agent Emily Page, stylist Angie Smith, skin expert Patsy O’Neill and private tutors for her two eldest children to ensure they don’t fall behind with school work.

Harry, nine, Belle, seven, and four-year-old Chester all travelled Down Under with their mum, and dad Dan Baldwin, who has been unable to stay in Australia due to work, but were reportedly told that it is “not a holiday”.

Willoughby said that she “doesn’t think she could do her job without seeing them” and that the headmaster was “amazing” at letting them skip school – but that doesn’t mean the work stops.

I’m A Celebrity is on ITV, tonight at 9pm

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in