Chloe Grace Moretz 'appalled and angry' over her new film’s body-shaming marketing campaign

The poster for Red Shoes & the 7 Dwarfs describes a girl who has put on weight as "no longer beautiful"
"Appalled": Chloe Moretz has slammed the marketing campaign for her own film
Jamie McCarthy/Getty Images for Logo
Jennifer Ruby1 June 2017
The Weekender

Sign up to our free weekly newsletter for exclusive competitions, offers and theatre ticket deals

I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice.

Chloe Grace Moretz has said that she is “appalled and angry” over the marketing campaign for her new film, which appears to body-shame an animated character.

The US actress, 20, has spoken out to criticise the promotional billboards for children’s film Red shoes & the 7 Dwarfs after a facing a backlash on social media.

A number of high profile people, including plus-size model Tess Holliday, posted their disapproval on Twitter over posters describing a girl who has put on weight as “no longer beautiful”.

“How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? @ChloeGMoretz,” wrote Holliday earlier this week.

Moretz has now responded, saying that she is just as “appalled” as everyone else and did not sign off on the marketing campaign.

“I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team,” she wrote on Wednesday night.

“Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety,” she continued.

Chloe Grace Moretz - style file

1/44

“The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control.”

The film’s producer, Sujin Hwang, has now apologised for any offence caused and has withdrawn the campaign.

“Locus Corporation wishes to apologise regarding the first elements of our marketing campaign (in the form of a Cannes billboard and a trailer) which we realise has had the opposite effect from that which was intended,” he said in a statement to Salon.

“That advertising campaign is being terminated.”

Hwang continued: “Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasising the importance of inner beauty.

“We appreciate and are grateful for the constructive criticism of those who brought this to our attention.

“We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.”

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in