Cannes Film Festival 2018: Bella Hadid stuns at Magnum 'Take Pleasure Seriously' VIP party on private beach

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The Weekender

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Supermodel Bella Hadid took centre stage at a promotional event for Magnum in the sunshine on a private beach before heading to its VIP after party in Cannes.

The 21-year-old was spotted enjoying lunch at the famous Martinez Hotel before heading to a press conference for the ice cream brand on Thursday.

Bella took centre stage at the event as face of the brand’s “Take Pleasure Seriously” campaign, which was showcased today during the Cannes Film Festival.

The model stunned in a white sundress with a low-cut scoop neckline, wearing her hair pulled back in a high ponytail, embracing her natural curls.

At the after party she wore a grey mini dress with a matching blazer and a pair of black patent heels.

Bella's typically straight locks were styled in corkscrew curls for the occasion, but she swept her tresses away from her face into a topknot.

She was unveiled as the new face of the latest high fashion collaboration between Magnum and designer Alexander Wang.

Bella Hadid: The model arrives for the event in Cannes
Splash News

Starring in a short film for the campaign, Bella told fans she is “not afraid to indulge” as she tucked into a Magnum ice cream in front of the cameras.

Cannes Film Festival 2018 - the best dresses

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The model’s collaboration with the brand came just in time for the 71st edition of the Cannes International Film Festival, which kicked off earlier this week.

The supermodel, 21, took centre stage at the press conference
Arthur Mola/Invision/AP

The glamorous French Riviera extravaganza of cinema and celebrity, and the first of the post-Harvey Weinstein MeToo era, kicked off with the Spanish-language debut of Farhadi, the Iranian filmmaker, starring Penelope Cruz and Javier Barde.

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