The manufacturer of Barbie has launched a "gender inclusive" line of dolls that are "free of labels".
Mattel’s “Creatable World" toys come with clothes options, accessories and wigs so that kids can style their doll with short or long hair and dress them in a skirt or trousers or both.
The firm said it had worked alongside a "dedicated team of experts, parents, physicians and most importantly, kids" to create the six different kits in a variety of skin tones.
Each pack includes one doll, two hairstyle options and "endless styling possibilities".
Kim Culmone, senior vice president of Mattel's doll design, said: "Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels.
"Through research, we heard that kids don't want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them.
"We're hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play."
Cara Natterson, a US paediatrician who helped develop the toy, said she was asked to advise the manufacturer on what would be appropriate in terms of the size, proportions and physiology.
“A collection like this just knocks down every barrier to play,” she said.
Creatable World kits will be sold in the UK at an RRP of £34.99.
