A man has been shot dead in a busy supermarket car park.
The 35-year-old was shot several times in the gun attack outside a Sainsbury’s on the outskirts of Bangor, Northern Ireland.
More than 100 witnesses may have witnessed the shooting on Sunday afternoon, police said.
Unconfirmed reports suggest the man was with a child when he was gunned down in front of shoppers.
Paramedics and police were scrambled to the scene where the victim was found in the superstore’s car park.
One eyewitness said medics worked on him for 45 minutes before he was transferred to an ambulance and driven slowly from the scene under a police escort.
There were other unconfirmed reports that a child had been with the man when he was shot.
Sainsbury's confirmed the store had been shut following the shooting.
Four to six bullets were fired after a confrontation involving the man broke out, it has been reported.
Northern Ireland Secretary of State James Brokenshire said on Twitter: "Deeply disturbed by news of the shooting in the Sainsbury's car park in Bangor. Brutal act of violence that has no place in Northern Ireland."
Detective Superintendent Kevin Geddes of the Police Service of Northern Ireland appealed for anyone with information to make contact.
"Detectives have now launched a murder investigation and I would ask anyone who may have witnessed this incident or anyone who has any information to contact detectives," he said.
It is understood the incident occurred at about 3pm in the packed car park of the supermarket just off the Balloo Link road.
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