Russians spent less than a pound on Facebook adverts in Brexit campaign

Facebook says it found minimal evidence of Russian adverts
AFP/Getty Images
Martin Coulter13 December 2017

Facebook has revealed its investigation into foreign influence on the EU referendum found Russian accounts spent just 73p on online adverts.

The Electoral Commission had asked the firm - and fellow social site Twitter - for information on any Russian attempts to interfere with the Brexit vote through the use of political adverts on the site.

The social network said less than one dollar (97 cents, or 73p) was spent on delivering adverts by accounts linked to the Russia-based Internet Research Agency (IRA), which were seen by no more than 200 people.

It follows an investigation in the US earlier this year which ruled hundreds of Russia-linked Facebook accounts had attempted to influence the US presidential election.

A spokesman for Facebook told the Commission: "We strongly support the Commission's efforts to regulate and enforce political campaign finance rules in the United Kingdom, and we take the Commission's request very seriously.

"Further to your request, we have examined whether any of the identified Internet Research Agency pages or account profiles funded advertisements to audiences in the United Kingdom during the regulated period for the EU referendum.

"We have determined that these accounts associated with the IRA spent a small amount of money (97 cents, or 73p) on advertisements that delivered to UK audiences during that time.

"This amount resulted in three advertisements (each of which were also targeted to US audiences and concerned immigration, not the EU referendum) delivering approximately 200 impressions to UK viewers over four days in May 2016."

A report in January by the US national director of intelligence ruled that Russia had meddled in the 2016 US election, and Facebook found approximately 470 accounts linked to the agency had spent around 100,000 dollars (£75,000) on more than 3,000 adverts.

These adverts were run between June 2015 and May 2017.

Prime Minister Theresa May has previously accused Russia of spreading fake news and misinformation online as part of a campaign to "sow discord in the West".

Additional reporting by PA

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