iPhone X and Apple fans mocked by Samsung in this new Galaxy Note 8 advert

The biggest rivalry in smartphones gets a tongue-in-cheek new chapter
Ben Travis9 November 2017

Samsung has mocked the iPhone X in an advert that ridicules Apple’s smartphone range.

The clip, titled ‘Growing Up’, pokes fun at the shortcomings of the iPhone through the last ten years, as well as Apple fans who continue to queue for the latest handsets.

The Samsung advert kicks off with the original iPhone launch in 2007, showing an excited owner telling his friends, “guess what I just got?”

But through the years, the iPhone owner experiences frustration at the lack of upgradeable storage, the dangers of water damage, and the removal of the headphone jack on the iPhone 7.

The advert also shows off Samsung’s ahead-of-the-curve approach to large-screen smartphones, stylus note-taking, and wireless charging.

At the end, the iPhone owner shelves his Apple handset in exchange for the Samsung Galaxy Note 8, with the advert declaring Note to be an ‘upgrade’ from the iPhone.

'The Notch': Samsung advert pokes fun at Apple fans
Samsung

There’s also a not-so-subtle dig at Apple die-hards, with one fan queuing for the iPhone X sporting a haircut with a ‘notch’ like the one at the top of the new phone design.

Apple iPhone X launch - In pictures

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iPhone X went on sale on Friday, and is the most expensive iPhone ever, costing £999. The release saw fans queue around Regent Street to pick up the phone on launch day.

It marks the tenth anniversary of Apple’s smartphone, with a new design that ditches the home button and fingerprint scanner in exchange for 3d facial-scanning Face ID security.

Samsung launched the Note 8 in September – the first Note released since the Note 7, which experienced significant issues with exploding batteries.

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