British underdog Marcus Willis “could make millions” following his rise to tennis fame as long as he stays true to his character and keeps playing, branding experts have said.
Jon White, managing director of brand developers Elmwood, said that the 25-year-old should focus on working with products that fit with his personality.
“He has got to strike while the iron is hot,” Mr White said. “He was made in 24 hours, if he doesn’t do something quickly he will be gone by the end of Wimbledon.
“If he makes the most of it, he could make millions. It could be endless.”
Willis, the world number 772, came through six rounds of qualifying before being beaten by Roger Federer in the second round.
He had considered giving up professional tennis after earning just a few hundred pounds this year. Although he was overweight and not fit, his girlfriend Jenny Bate urged him to keep going.
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