Elizabeth Hurley’s son Damian lands new Pat McGrath beauty campaign

Alongside model Irina Shayk, no less
Marissa Desantis13 July 2020

Damian Hurley just landed his second campaign for Pat McGrath Labs.

The 18-year-old, who made his modeling debut last year as one of the faces for the cosmetics brand is back - and this time he’s posing alongside Irina Shayk.

McGrath, who is considered to be one of the most influential makeup artists in the fashion industry, announced her latest makeup launch for Dark Star Mascara on Monday with an impressive roster of models.

Getty Images

Though the mascara is officially available on Tuesday, McGrath shared several videos from the campaign, which was shot by Steven Meisel, ahead of its launch.

In his campaign film, Damian models a more fresh-faced approach to McGrath’s mascara as model Irina Shayk shows off a dramatic metallic cat eye. Actress Marisa Berenson provides a short narration of a quote by French writer, Stendahl.

Irina Shayk and Damian Hurley for Pat McGrath Labs
Steven Meisel/Courtesy of PR

Damian is the son of the late Steve Bing and actress and model Elizabeth Hurley. Elizabeth, 55, shared a still from the campaign to her Instagram, where you can see that Damian bears more than just a passing resemblance to his mother.

“Proud Mama had to post this ravishing shot of my son,” Elizabeth wrote.

Damian posted the photo to his Instagram as well, where he noted the campaign was for his “Aunty” McGrath.

Naomi Campbell for Pat McGrath Labs
Steven Meisel/Courtesy of PR

Also starring in the campaign is supermodel Naomi Campbell, who was named the first-ever global face of Pat McGrath Labs earlier this year.

“It’s an absolute honor to be the new and first official face of Pat McGrath Labs,” the 50-year-old said at the time of the announcement in May. “Pat is my chosen family and an undeniable creative force in the beauty business who has been in my life since the early stages of my career.”

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