Victoria's Secret is revealed as the favourite brand of millennials

A new study has discovered the most popular brands of people aged between 13 and 34
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Charlie Teather20 April 2017

Victoria's Secret has been voted the favourite brand of millennials.

According to a study conducted by Condé Nast Inc. and Goldman Sachs Group Inc, the lingerie brand ranked highest in the report which measured the popularity of brands among young US shoppers.

Landing the top spot, The Business of Fashion reports that the study found 56.6 per cent of millennials shop at Victoria's Secret.

Building on their ever-growing brand, a large part of the lingerie giant's success is down to their loyal cast of Angels.

With models including the likes of Adriana Lima, Lily Aldridge, Gigi Hadid and Kendall Jenner among their brand ambassadors, Victoria's Secret has a phenomenal presence on social media via the individual models' accounts, culminating at the end of every year with a spectacular runway showcase.

After the clear winner in the study of millennials' shopping habbits, second place fell to French cosmetics brand Sephora with 38 per cent, followed by Nike with 29.7 per cent.

Brand popularity

 

1. Victoria’s Secret 56.6%

2. Sephora 38.0%

3. Nike 29.7%

4. Coach 13.4%

5. Kate Spade 13.3%

6. Michael Kors 12.7%

7. Ulta 12.7%

8. Lululemon 11.8%

9. DSW 11.0%

10. Nordstrom 10.0%

Coach came in at fourth place with 13.4 per cent of shoppers, with Kate Spade following closely at 13.3 per cent.

Other brands to feature in the top ten were Michael Kors, Lululemon and Nordstrom.

"A key contributor to the companies' success is their online presence", researchers found.

The study looked at a sample of 2,345 US consumers ages 13 to 34 and was conducted from November 22 to December 15 last year.

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