Rosie Huntington-Whiteley is revealed as Ugg's first global ambassador

The supermodel features in the brand's new autumn 2016 campaign
Charlie Teather8 April 2016

International supermodel Rosie Huntington-Whiteley has been revealed as the first ever global women's brand ambassador for Ugg.

In the brand's latest campaign, the 28-year-old models the Ugg's iconic Classic Boot reimagined for autumn 2016 which is set to launch globally in August.

Speaking of her new position, Rosie said: "It’s an honor to be partnering with a global brand that is loved as much as UGG."

"When I started modeling one of the first things I ever purchased was a pair of Classic boots as comfort to me is everything."

"The updated Classic offers the same immediate comfort but now with an edgier, street style appeal that can be worn indoors or out."

The new appointment coincides with the brand's biggest re-launch since its inception 37 years ago, with the Classic Boot being updated with new soles, improved cushioning and better protection from water and stains.

"As an internationally accomplished model and actress, Rosie’s effortless elegance and authentic love for Ugg make her the perfect ambassador as her confidence, style and natural warmth mirror our brand values perfectly", says Dave Powers, President of Deckers Brands.

"Originally from England but now based in Malibu, Huntington-Whiteley personifies what it means to live a contemporary California casual, yet global, lifestyle."

"We could not be more proud to welcome her into the Ugg family."

Rosie Huntington-Whiteley - Style File

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The campaign will launch this September, just in time for Ugg season.

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