These are the most searched for jeans in the UK right now, and no, they’re not from Topshop

See ya Joni jeans 
Splash News
Sabrina Carder20 August 2018

If there is one item of clothing we can't live without, it's a good pair of jeans.

Over the years we've seen many styles hit on-trend status, from modern skinny jeans, to the revival of '70s flares and '90s mom jeans. In fact, there are currently so many options that it's hard for us to keep up, let alone pick just one pair.

So, if like us you're wondering what the key denim style of the season is we've done a little digging. and the results are surprising to say the least.

First off, let's talk silhouette, because with choices ranging from skinny to straight leg, wide flares to baggy boyfriend - we are stumped.

To be honest, it's not too important what's going on on the bottom. As long as the style is high waisted, you are going to have high sartorial status.

Unsurprisingly due to their flattering form, fashion search engine Lyst have revealed that 'high rise' and 'high waisted' styles are the most popular silouette in 2018 - the style searched for every 15 minutes in the UK alone.

But, what's the 'it pair to have? We hear you ask.

Cult cool girl brand, Reformation, have managed to blow Topshop out of the water, thanks to their hero Fawcett Jeans.

The high rise style, which comes with a wide cropped leg and edgy unfinished hem has been crowned the most searched pair of jeans in the UK.

The trendy $128 trouser currently receives over 3000 weekly hits on Lyst in London alone.

Like a lot of Reformation's creations, the jeans have proved to be very Instagrammable, which no doubt adds to their popularity.

They come in seven different shades, from cool bleached blue to classic black and two-tone denim, so you'll easily get the perfect pair to suit you.

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