London Fashion Week generates one million more tweets than New York (...despite being three days shorter)

The findings also significantly showcase the progression of Burberry's social strategy
Charlie Teather24 September 2015

While not everyone is fortunate enough to receive front row invites to the biggest shows during fashion month, the majority of us are feeling its impact through its presence on social media.

Whether it's our friends regramming models on the catwalk, a fashion editor's front row view or even the houses themselves stirring up social media conversation, it's almost impossible to escape the style onslaught. And thank goodness for that.

Burberry at London Fashion Week SS16

1/34

In a study conducted by We are Social, findings have suggested that London is better for brands than New York on social media - despite it being an eight-day showcase as opposed to London's five-day event.

With a total number of 2.5 million tweets surrounding London Fashion week, New York's equivalent only generated 1.6 million.

Despite this difference, the ratio of tweets from male to female remained almost identical across both cities.

While London provided a slight female skew with 76% female and 24% male gender split, NYFW generated tweets with a 74% female and 26% male split.

Perhaps unsurprisingly - but a point for patriotism nonetheless - Burberry were the outright winners across both events, accounting for 1.75% of all LFW tweets - 6 times more than the second highest performing competitor, Alexander Wang in New York.

LFW Twitter brand mentions

1. Burberry – 46,718

2. Topshop Unique - 6,163

3. Versus Versace - 5,596

NYFW Twitter brand mentions

1. Alexander Wang - 7,664

2. Tommy Hilfiger - 4,624

3. Victoria Beckham - 3,191

With brand ambassadors Cara Delevingne and Kate Moss joined on the Burberry front row by the likes of Benedict Cumberbatch, Jourdan Dunn, Paloma Faith and Sienna Miller - as well as the brand's innovative reveal of the collection on Snapchat prior to the show generating 10k mentions on Twitter itself - the research is further proof to the already well-known notion that Christopher Bailey's revolutionary vision at Burberry is a thoroughly modern one.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in