Kanye West set to open Yeezy stores and scores new deal with Adidas

The development acknowledges the brand's influence that began two years ago
Dimitrios Kambouris/Getty Images
Charlie Teather30 June 2016

Thanks to a move that Adidas are labelling 'the most significant partnership ever created between an athletic brand and a non-athlete', Kanye West's influence in the industry seems to be gathering momentum faster than ever.

Cementing his long-term relationship with the brand, the launch of Adidas + Kanye West has been announced and described by the label as 'a Yeezy entity creating footwear, apparel and accessories for all genders across street and sport.'

Created by the in-house team with West's direction, the new line will have a focus on performance-related designs.

The new move also brings with it retail stores that will serve as 'distinct hubs' for the Adidas + Kanye West designs.

Kanye West's Yeezy Season 3 launch

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"These past two years Adidas and Yeezy have given a glimpse into our future," said West as the news was announced. "This partnership illustrates that anyone with a dream can dream without limitations."

The development acknowledges the influence and global power that began two years ago with Yeezy for Adidas Originals.

"Kanye is a true creator who has the ability to see things others don't. We are excited and honored to build on this partnership, and eagerly look forward to defining the future together," said Eric Liedtke, Group Executive Board Member at Adidas.

"With Adidas + Kanye West we are exploring new territories by opening up the sports world to Kanye's creativity. This is what adidas has always been about, empowering creators to create the new.”

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