Gucci is officially the hottest fashion brand in the world, with Kanye West's Yeezy snapping up second place

Alessandro Michele's Gucci topped the chart in both brand and individual product popularity
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Charlie Teather9 August 2017

The news that we've all been predicting for the last few months has finally been confirmed: Gucci is the hottest fashion brand in the world right now.

New data compiled by fashion search engine Lyst and the Business of Fashion has revealed the official global rankings for the highest performing fashion brands and individual products in the second financial quarter, with Alessandro Michele's Gucci topping both lists.

Tracking 4.5 million data points per hour from over 65 million annual consumers, 4 million products and 12,000 brands, the formula allowed fashion houses to be analysed via search data, engagement statistics, conversion rates and sales.

Rising three places since the Q1 results in April, Gucci has overtaken Kanye West's brand Yeezy and streetwear stalwart Vetements to move from 3rd in the list to 1st.

Gucci's creative director Alessandro Michele
AFP/Getty Images

Gucci also snapped up 4 spots in the top 10 best-selling products category, with the brand's GG Bloom slides topping the list.

"A significant factor in this success was Gucci's ability to connect with millennial and Gen-Z consumers," according to the BoF, with sales to millennial and Gen-Z consumers reportedly growing "at a double-digit rate in the first half of the 2017 fiscal year".

Also rising in the list of hottest brands in Q2 were Balenciaga (from 9th in Q1 to 3rd in Q2), Givenchy (from 12th to 5th), Valentino (from 23rd to 6th), Y-3 (from 15th to 7th), Prada (from 21st to 8th) and Fendi (from 22nd to 10th).

Dropping in the rankings were Vetements (from 1st to 4th) and Nike (from 4th to 9th), while Yeezy held on to 2nd place in both Q1 and Q2.

In a list full of footwear, Saint Laurent followed Gucci's slides in the list of top products with its Opyum pumps coming in 2nd.

10 hottest products in the world right now

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Givenchy also had a pair of slides in the top 10 with theirs coming in 5th, while three pairs of white sneakers - from Commes Des Garçons (6th), Gucci (8th) and Common Projects (9th) - snapped up spots on the list.

Scroll through our galleries to see the definitive list of brands and products coming out on top in Q2

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