Former Made in Chelsea star and wannabe songstress Caggie Dunlop has launched an online fashion brand, ISWAI.
ISWAI - It Starts WIth An Idea - is an innovative fashion concept which aims to create an inclusive fashion community. For ISWAI's first limited collection of tee shirts, Caggie chose five themes close to her heart - New York, rebellion, Da Vinci, the universe and religion - and invited anyone and everyone to send in their designs (with one being designed by Caggie herself).
“I just had an idea - rather than attaching my name to a label and have no creative input I thought I’d give my name to those who can’t get a break, and platform some of the amazing talent that otherwise might go unnoticed," says Caggie.
There are also plans for an ISWAI jewellery collection in collaboration with up and coming designer Zara Taylor.
www.iswai.co.uk
(Pictures by Leanne Clairee)
