Burberry stages final womenswear collection under the current system with Jake Bugg performing and Naomi Campbell on the front row

The collection on offer today was unmistakably intended for autumn with outerwear its strength
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Karen Dacre23 February 2016

It's been two weeks since Burberry unveiled plans to revolutionise the fashion industry by becoming the first global brand to move to a "buy now" business model, but at London Fashion Week today it was a case of business as usual.

Debuting its final womenswear collection under the current system which requires consumers wait up to six months to get their hands on collections, Burberry was on familiar ground.

The only change that presented was that customers and fans of the brand were invited to the Regent Street flagship to view the highlights.

Accordingly, the collection on offer today was unmistakably intended for autumn with outerwear its strength. Revisiting some of the brand's most revered signatures, chief creative officer Christopher Bailey unveiled military overcoats and fur-trimmed puffas alongside officer jackets and luxurious felt capes.

Repurposing thrift store finds from the Seventies and updating them with contemporary and thoroughly luxurious fabrics, Bailey delivered alpaca coats and military tweeds.

The addition of crocheted tights and chunky buckle boots suggested Bailey had also been thinking about fashion's current preoccupation with eclecticism when creating this collection.

Sequin t-shirt dresses laden with cartoon florals served to harness the idea that this was a collection with which the designer hoped to fuse influences from a host of sources.

Alex Lentati

This wasn't granny chic by any measure but a homage to Cool Britannia.

Always inspired by the street style of Londoners, Bailey looked to fuse high with low and daywear with evening in this collection.

As proof, model Edie Campbell wore a slouchy military coat with contrasting red stitching alongside a geometric carpet print dress and a pair of ribbon trimmed ballet shoes.

Bailey's music choice, a live performance from indie singing sensation Jake Bugg, served as further proof that this was a collection with which Burberry hoped to continue its conversation with its youthful customers.

It was a smart move. After all, it's future is now in their hands.

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