And she’s off: Alexa Chung arrives at London Fashion Week

A collection inspired by getting away from it all marks the party girl’s debut on the schedule
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Emma McCarthy15 September 2018

Alexa Chung is a seasoned professional as far as globetrotting is concerned. And so, for her London Fashion Week catwalk debut, it was no surprise that the model-turned-designer looked to a life lived in and out of departure lounges to create her dream jet-set wardrobe.

Determined to prove she’s much more than a clothes horse, Chung offered up travel-friendly clothing from one-stop denim jumpsuits to languid daytime PJs.

Prints too were taken from postcards depicting British beachfronts, splashed across silk scarves knotted into bandeau tops, while hibiscus florals hinted at further flung destinations like Hawaii.

Despite launching her label just over a year ago, Chung has had no problem establishing a signature aesthetic. Largely because she in possession of a highly recognisable approach to dressing long before she even thought about launching a fashion brand.

Alexa Chung's debut was filled with holiday worthy prints
AFP/Getty Images

As a result, the style icon’s firm favourites were all present and correct in this morning’s showcase, with just-right jeans, vinyl macs and sweet striped cotton dresses suitable for the wardrobe of any It-girl.

Another reminder of her other full-time career as a party girl were also present on the sidelines with her front row not just an assemblage of girls in dresses but a motley crew of DJs, musicians and actors including unlikely fashion week attendees Mike Skinner, Steve Coogan and Albert Hammond Jr.

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