Tried and tested: five-day blow dry at the Neville Hair and Beauty salon

Louise Scodie gets a long-lasting blow dry at the Knightsbridge salon
Super styling: the Neville Hair and Beauty salon in Knightsbridge
Louise Scodie23 February 2015

What’s the buzz? London Fashion Week is here, bringing with it one key hair-based dilemma – how to keep your hair looking amazing throughout LFW, without having the time to get it done every day. For the average fashionista running around during London Fashion Week, having time to blow-dry your hair every day seems less likely than getting placed in the frow next to the Beckhams.

Knightsbridge salon Neville has introduced its Five-Day Blow Dry to solve this dilemma, which is perfect for London Fashion Week as well as life in general. Five-Day fabulous hairdresser Reece Walker has brought the style over to Neville from his native Australia, which might explain why this blow-dry is all about beach waves and soft, sexy hair – that and a practical outlook too, as Reece says: “You can’t keep a straight blow-dry perfect for five days, but with a soft do you just need to tousle it about and it just gets better and better.”

Louise Scodie's five-day blow dry - in pictures

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It’s true – day three for me was a particular winner, and that was after one workout, four sleeps and a few hot showers. The style is designed to drop beautifully as your week goes on – whether that's London Fashion Week or just another busy week of work and play.

The trick is to dry curls into the hair straight from wet rather than drying straight and then tonging. Reece also used minimal product: “It's not about how much, its where you place it, you don't want to weigh down hair.” All you need to do is take care of it at your end by not wearing ponytails, covering your hair in the shower and applying dry shampoo in the last days of your do.

I was suspicious, especially as I have very fine hair, but it worked wonderfully on me. I’ve just had the most marvellous six (bonus!) days reaping the rewards of this blow-dry – those rewards have included not having to do anything to my hair apart from shove some dry shampoo in it and also many compliments. This is brilliant!

Location? Neville Hair and Beauty, SW1

How much does it cost? £50

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