Rival airline chiefs Sir Richard Branson and Rod Eddington today put their oars in to back London's 2012 Olympics bid. The two bosses, who compete fiercely in the aviation world, pulled together in a coxed four rowing boat to promote the London bid.

Virgin Atlantic boss Branson and the British Airways chief took to the water at BA's sailing club at Wraysbury, near Heathrow, alongside Olympic gold-medal rowers Ben Hunt-Davis and Louis Attrill, and Lord Coe, the bid chairman.

Sir Richard said: "This is one issue on which we see eye to eye."

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