Asda unveils 'cheapest school uniform ever' ... at just £4
Store chain Asda today unveiled what it said was the cheapest ever school uniform, at £4.
The outfit, for children aged from three to 12, goes on sale this weekend, and is a flat price, regardless of age.
The company said that when M&S unveiled its lowest-priced uniform last week, at £6.50, this was only for children aged up to six, while a uniform for children aged 12 would be £13.50.
Credit crunch buster: Asda's new uniform. For £4 parents will get a polo shirt, sweatshirt and trousers or a skirt
'Asda believes it is time that pricing structures that increase with age should be challenged and parents of older or larger children should not be penalised in this way,' a spokesman said.
The uniform, designed by its brand George's 'back to school' team, includes a polo shirt (50p), sweatshirt available in assorted colours (£1.75) and trousers or a skirt (also £1.75).
The spokesman said: 'The average family spends more than £320 a year on uniforms for up to 12 years old.
'With the flat rate from George, spend on uniforms could be as low as £32 a year - saving a family up to £290 at a time when many are really feeling the pinch of the credit crunch.'
In 2007 the equivalent school uniform was £6.25 and in 2005 it was £10.25, the spokesman said.
