Celebrity Big Brother 2017 start date and new eye logo revealed

The celebrity version of the Channel 5 reality show will start next month
Celeb hang out: the Big Brother house will be given a complete makeover

The new series of Celebrity Big Brother is set to start on August 1, just four days after the current run of the civilian series ends.

Show bosses have unveiled a brand new gold and silver logo for the upcoming show which features a star at the centre.

In a statement it was revealed that the Big Brother house would be completely “redesigned” ready for the arrival of the new contestants.

“The Big Brother house is undergoing a complete redesign ready for its new star guests. It will become a high end retreat inspired by celeb hotel hang-outs.”

Big Brother 2017 launch

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“Here they can let down their guard and unwind away from the paparazzi. It's sure to be holiday heaven for some celebrities and a holiday from hell for others,” the statement read.

Among the contestants rumoured to be in the line-up for this year's celebrity series are Ibiza Weekender star Jordan Davies, Ex on the Beach's Jemma Lucy, former Girls Aloud singer Sarah Harding and ex Gogglebox cast member Sandi Bogle.

BB producers will be hoping that the celebrity edition of the show pulls in more viewers than the civilian series which has been soundly beaten in the ratings by rival TV series Love Island.

While the hit dating programme enjoyed audience highs of 2 million, Big Brother’s ratings at times dropped to 500,000.

The Channel 5 show reportedly delayed the final of the current series so as not to clash with the Love Island final.

Celebrity Big Brother will avoid competing with the ITV2 series as it's scheduled to end on July 24.

It’s been confirmed that sister show Celebrity Big Brothers Bit on the side will return with Rylan Clark-Neil presenting.

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