Newsweek’s new owner, International Business Times, is said to be keen to relaunch a print version in Europe.
The plan is for the revived Newsweek to be edited from London, and the race is on for a suitable candidate. The title went digital-only last December under previous editor Tina Brown but optimists believe there could yet be a future in print.
* Much chatter about Charlotte Street Partners, a corporate PR start-up that will be jointly based in Edinburgh and London. Malcolm Robertson, former spinner at airports operator BAA, Andrew Wilson, ex-PR man for Royal Bank of Scotland, and Daily Telegraph comment editor Chris Deerin will head it, with banking and media veteran Sir Angus Grossart as chairman.
But it’s the non-execs who catch the eye: RLM Finsbury’s Roland Rudd and The&Partnership ad boss Johnny Hornby, both of whom are part of the WPP family. It is thought that Hornby’s agency, which will be a London base for Charlotte Street Partners, could take a stake, but nothing has been decided yet.
* Congratulations to media agency Initiative and its client, e-reader Nook, who won the Newsworks award for Best Newsbrand Campaign for their involvement in the Evening Standard’s Get London Reading literacy drive, which culminated in 20,000 attending a “readathon” in Trafalgar Square.
Newsworks, the newspaper industry’s marketing body, said the fact 90 articles and pieces of marketing content appeared across the Standard showed how “both clients and agencies have a better understanding of what newspapers can offer across multiple platforms”.
