The sooner England get knocked out the World Cup, the harder shares in the top-listed pub chains will fall, according to research.
And with England’s World Cup expectations in Brazil at their lowest level for several years, shareholders may be in need of a stiff drink, or at least another heatwave, according to share registrar business Equiniti.
Analysing data from the past three World Cups, research shows that the day after England were knocked out of tournaments in the quarter finals, in 2002 and 2006, shares in the top five pub chains barely moved.
But in 2010, when England crashed out in the second round, the shares plummeted 4% and continued to fall by 7.8% after three days.
The weather in England can also affect business but researchers believe the biggest effect appears to be directly related to England’s success, or lack of it.
